There is a lot of competition present in the candle business and so it is tough for brands to get customers. One way to do this is by focusing on the candle boxes in the UK. They can aid the product in making it get recognized in a store or on the internet as well. Read on to find out some tips when it comes to the packaging part of the candle boxes in the UK.
Opt for reusable features
It is a good idea to get custom candle boxes wholesale which will be reusable. Some are made wonderfully that people reuse their boxes often. It can be used to put in various possessions like hair accessories, etc.
In this business-like in others, get custom candle boxes wholesale that can be recycled and also reused. It will give a good impression of your business, that you care about your carbon footprint and the effects of your actions on the environment. Consumers are concerned about this nowadays due to global warming, pollution, etc. Some may be attracted to eco-friendly options and may be willing to pay more for these.
The material to choose here includes cardboard, corrugated cardboard, Kraft. You can even design the custom printed candle boxes employing eye-catching colors along with designs. Customers will want to utilize the box for various purposes and wish to keep them like for storing stuff in.
Color must be appealing
With custom printed candle boxes, you have many color options that you can select from. Research and see what colors your consumer base prefers so that they will be attracted to them.
According to what type of candle is in the candle boxes the wholesale UK, you may opt for bold ones or those connected with spring. This is if the fragrance is a fresh and flowery one that makes one feel amazing. Neutral plus soft ones look wonderful as well for relaxing fragrances. You can keep in mind the color of the candle and use a similar shade for the candle boxes the wholesale UK.
Minimalism and simplicity work
Sometimes less can be more. Simple things attract natural items such as candles. If you opt for simple along with easy packaging, it is possible to communicate with consumers in a better way. For those brands who are unsure about the way that people will respond to minimalism options on the candle packaging boxes, can have a limited-edition option and see how it works.
The case does not only apply to the design of the candle packaging boxes but also on how much material gets used. Less material will result in fewer expenses for you and limited shipping costs as well.
Brand image matters
Customers must know your brand. It will help them remember you when they want to buy from you again. Keep the brand personality in mind and use creative options.
You will have to focus on including a company logo, details, contact information, etc. on the candle packaging. This will allow people to notice their products. Having brand colors works also.
Must be appealing
The way that the candle packaging looks has a huge impact to play in gaining more consumers. Many ideas can be considered here. Take advantage of stickers, shimmer, ribbons, tags, etc. If you are selling chic candles that are romantic, you can include flowers.
Classic shades such as white, black, gold, silver, work wonders and allow the custom candle packaging to be more appealing and look as if the product inside is expensive. Some brands especially new ones can consider adding something personal like a handwritten note of thanks so that customers know they are being appreciated.
Consider transparent options
Transparent along with clear custom candle packaging allows the customers to have a look at what they are buying. In this way, they will be more confident in their decision.
Some candles are designed extravagantly and by having a look at them, some consumers decide on purchasing the product. For these, you must choose window custom candle packaging or something else which shows the product. The window lets people see the beautiful design and make a decision about buying the item.
You can even let the design on the packaging intermingle with the candle to make it look more amazing.
Size and shape
The size and shape of the cheap candle boxes should be perfect. If the size is too small or too big it can result in the candle getting harmed. No customer will want to buy this as candles need to retain their shape. If it gets damaged then it becomes useless.
The cheap candle boxes and others could have a unique shape if the candle is as such. It may be a fun round shape so you can opt for round candle boxes. However, the round candle boxes should be of a good size so that the candle remains safe.
Designing luxury candle boxes and other ones are not tough. You need to take out time and invest in the best. Research what the competition has done which will give you ideas. Some people may even be willing to pay more for candles packaged in luxury candle boxes as they will think that the item within is of high quality like its packaging. You will get more customers and sales therefore benefitting your business.